domains The Afternic, Efty and NamePros landers experience

AbdulBasit.com · Mar 30, 2026

Hello everyone,

This post will be one of the most anticipated by the fellow domain investors who follow my domain investing journey over the years.

Since leaving Afternic in mid October 2025, I moved all my domains to Efty.com for around a month time and finally switched to NamePros.com lander since December 2025.

During this time, I’ve removed all my domains from Afternic and Sedo marketplaces and solely relying on direct leads whether through endusers, brokers or whoever is reaching out directly via email or NamePros lander where I’m using contact form, WhatsApp, X and this website to contact.

Most of the sales have been closed via email communication through NamePros lander and a very few through WhatsApp.

When I decided to leave Afternic, the sales flow was okay but right after deciding, the next two months were the worst ever using Afternic. Not sure what was the reason behind that but it kept getting worse until I left. Since that time, the sales have been pretty slow. It’s like curse of Afternic due to which sales are not happening

Overall, I’m happy with the NamePros lander, support service and plan to continue using them. But sales are not happening according to the expectations. And now with the US/Iran war, flow of inquiries have gone down even further. One thing which I noticed at Afternic was that every month there were some 1200-1400 new leads and I was confident of receiving the similar numbers when I will switch to any other lander. After I moved to Efty and NamePros, I noticed that the number of leads are hardly 50% of what I was receiving at Afternic. This shows that more than half of those leads were bots and were still showing in the lead report. This was pretty disappointing to see and one cannot rely 100% on the number of leads showing in the Afternic lead report. This needs to be improved significantly.

The last time I was managing my own leads was at Uniregistry so it’s been many years gap but the behavior of buyers has not changed. I’ve literally received $3 and $3.3 offers which were their max offers! It’s frustrating to deal with such buyers. And then there are some who threatens to transfer the domain just because they owned it previously and/or have the TM. Oh well, such crazy people to deal with.

For anyone with a small domain portfolio, I suggest to keep their domains with Afternic/Sedo to get as many sales as possible and get additional exposure.

One of the great benefits of managing your own leads with price request lander is that you can recheck your prices and quote accordingly. Not because the buyer is someone with a big budget but the domain value has gone up and you’ve the time to adjust the price accordingly. I’ve saved a lot of money by not paying any commission and also by repricing the domains. There is a lot to learn during this entire process of handling the leads, negotiation, sales process, etc.

Some notable sales I would like to share are:

HMA.CO $9,000 (via WhatsApp). This domain had an asking price of $9,888 but after going back and forth, we settled for $9,000.

ClubSpot.com $50,000 – This domain was a BIN purchase via Efty marketplace. Special thanks to Doron (founder of Efty.com) for making this deal happen smoothly and professionally.

Directory.org $25,000 – This domain had an asking price of $29,888 but after negotiations, I ended up selling it for $25K.

Serafino.com $38,000 (via WhatsApp). The broker who acted on behalf of the buyer was pretty tough and took several months to close the deal. This domain had a asking price of $50,000.

Moess.com $14,000 – This one had an asking price of $19,888 but we settled for $14K NET.

Uniti.net for $8,500 – A broker reached out on behalf of their client. This was initially priced at $9,888.

StormBit.com – Received a $1K offer and quoted $9,888. Going back and forth for around 4 months of negotiations and eventually sold it for $8,500 NET.

MyBestFriends.com $18,500 – The buyer is from Turkey and I quoted $19,888. Negotiation took a couple of months before the domain sold for $18.5K. They’ve upgraded from MyBestFriends.com.tr which is a nice decision.

In rare cases, I bear the escrow fee or split with the buyer depending on the agreed sale amount, situation, etc. Usually it’s the buyer who pay the escrow fees.

Both number and amount of sales have drastically dropped. But I’m very confident of having some good sales happen on a regular basis. Number of sales will not pick up for sure unless the domains get additional exposure but the amount of sales will pick up soon.

In the end, I would like to say that for now, I’m not going back to Afternic/Sedo and plan to continue using NamePros lander.

Thanks to NamePros for providing free landers and top-notch service. Also, thanks to my business partner Jamie Zoch for working with me for the last several years and has always been there during good and tough times.

AbdulBasit.com · Apr 1, 2026

boker said:
Abdul, I wonder if you ever tracked the country of buyers? Also, did you ever compared the buyers coming from godaddy network and the one's buying directly from landings? What are they buying mostly? They are mostly new startups or company upgrades? Please share whatever you can.

More of the buyers are/were from US while using both Afternic and NamePros.
Some are new startups and some buy to upgrade the domain version. I cannot say which one more because to be frank, I don't check each of the domain if they've developed or not.

AbdulBasit.com · Apr 1, 2026

zomainhacks said:
I don't like their penalty and find it unfair but, I mean if you get an offer via GD you can move DNS and continue negotiation there…

By enabling Fast Transfers, one needs to add the BIN price which triggers the sale automatically without getting a chance to change the DNS. And by not enabling FT, the sales drop significantly which is tested by me for years both with and without FT.

JB Lions · Apr 1, 2026

Namebio
"It's painfully obvious that a 50% drop in sales to save 15-20% on commission isn't a winning move."

So basically if you want to max out your domain sales here in 2026. Short version:

Buy good names
Use Afternic landers - distribution network, registrar path, GoDaddy branding helps close sales
Price your names, enable Lease To Own

boker · Apr 2, 2026

JB Lions said:
Namebio
"It's painfully obvious that a 50% drop in sales to save 15-20% on commission isn't a winning move."

So basically if you want to max out your domain sales here in 2026. Short version:

Buy good names
Use Afternic landers - distribution network, registrar path, GoDaddy branding helps close sales
Price your names, enable Lease To Own

I like it when you quote them like that, it's like if they say it, it most be 100% right. They are some nice guys with 70k domains. Probably hugedomains, swetha, the guys with big portfolio using efty and others didn't hear them, otherwise they would have listened. I wish it was universally true, but it doesn't tranalate to everybody. For me, with around 600, I listed all my domains with afternic (I had only a quarter with them until then), from the beginning of december to see if it works, out of 7 sales, none has came from afternic/godaddy. I started using spacehip around 2 months ago and I've sold thru them. In 1 year from now I could sell 10 more at afternic or 0, that will not prove their theory or not. With the same domains, you can have 0 sales in one year and 5 in two months, using the same landers, that means nothing, it's just timming. Godaddy ads some sales, if you list with them, exactly like you could loose some if you don't list with sedo, spaceship, atom and others in the same time. When dan was alive this godaddy advertising wasn't working, because everybody was using dan and they made sales, no matter if they had a network or not, godaddy had to kill it to prove that it's 'painfully obvious' that we can't survive without godaddy.

JB Lions · Apr 2, 2026

boker said:
I like it when you quote them like that, it's like if they say it, it most be 100% right. They are some nice guys with 70k domains. Probably hugedomains, swetha, the guys with big portfolio using efty and others didn't hear them, otherwise they would have listened. I wish it was universally true, but it doesn't tranalate to everybody. For me, with around 600, I listed all my domains with afternic (I had only a quarter with them until then), from the beginning of december to see if it works, out of 7 sales, none has came from afternic/godaddy. I started using spacehip around 2 months ago and I've sold thru them. In 1 year from now I could sell 10 more at afternic or 0, that will not prove their theory or not. With the same domains, you can have 0 sales in one year and 5 in two months, using the same landers, that means nothing, it's just timming. Godaddy ads some sales, if you list with them, exactly like you could loose some if you don't list with sedo, spaceship, atom and others in the same time. When dan was alive this godaddy advertising wasn't working, because everybody was using dan and they made sales, no matter if they had a network or not, godaddy had to kill it to prove that it's 'painfully obvious' that we can't survive without godaddy.

The quote is right tho. Based on logic, real life experiments like the one in this thread and others. The longer post on the previous page goes more into the details

If your name shows that it’s for sale when someone types that name in at a registrar it can only help sales

Pricing your names and enabling lease to own helps sales. That’s an easy one. I have around 700 domains, 600 in the Afternic system, besides the usual full sales, I currently have 5 lease to own, that probably would not have happened if I didn’t have the option enabled. I said this was a game changer years ago when I first tried that out with Dan.

boker · Apr 2, 2026

JB Lions said:
The quote is right tho. Based on logic, real life experiments like the one in this thread and others. The longer post on the previous page goes more into the details

If your name shows that it’s for sale when someone types that name in at a registrar it can only help sales

Pricing your names and enabling lease to own helps sales. That’s an easy one. I have around 700 domains, 600 in the Afternic system, besides the usual full sales, I currently have 5 lease to own, that probably would not have happened if I didn’t have the option enabled. I said this was a game changer years ago when I first tried that out with Dan.

I own 600 and all are listed at afternic, all with sedo and around 200 with spaceship, with prices and lease to own enabled. I have 7 sales in the last 4 months with sedo, spaceship and private and 0 with afternic/godaddy (I have one pending now for two weeks or so) and 0 lease to own. So, the same size portfolio, different results. It could be better in the next six months or not, that just proves that there isn't something universally true. Depends on domains, timing and a few other things. Again, godaddy helps, exactly like sedo does, spaceship does and others, just the % it's different.
PS: there are buyers who are used to sedo (less than the one's used to godaddy) there are a few who are using only namecheap and so on.

fka1080405 · Apr 2, 2026

boker said:
I own 600 and all are listed at afternic, all with sedo and around 200 with spaceship, with prices and lease to own enabled. I have 7 sales in the last 4 months with sedo, spaceship and private and 0 with afternic/godaddy (I have one pending now for two weeks or so) and 0 lease to own. So, the same size portfolio, different results.

That's pretty interesting. Are your domains .com? If I were to guess what portfolio would produce these results, it would be a portfolio heavily biased towards European ccTLDs like .de. A portfolio of .coms that makes most of its sales via Sedo... that's intriguing. The other possibility could be that there is some quirk in your portfolio makeup that means GoDaddy's registration path disadvantages them. My Sedo sales are via the registration path at their partner registrars too.

boker · Apr 2, 2026

fka1080405 said:
That's pretty interesting. Are your domains .com? If I were to guess what portfolio would produce these results, it would be a portfolio heavily biased towards European ccTLDs like .de. A portfolio of .coms that makes most of its sales via Sedo... that's intriguing. The other possibility could be that there is some quirk in your portfolio makeup that means GoDaddy's registration path disadvantages them. My Sedo sales are via the registration path at their partner registrars too.

mixed, majority are com's and a few cctlds, but all are on godaddy/afternic as well. Also, the main difference is that 200 of the listed on spaceship are using spaceship landers, the rest of them are using sedo landers, 0 landers at afternic, only registration path. 4 sales are com's, two sedo, one private, one spaceship, 0 afternic registrars network, that was my point. Even the one pending at afternic is a cctld. Two US buyers, one canadian and the rest from EU. So at least the US buyers or canadian could have used godaddy.
PS: two of them, emerging industries domains, the buyers transferred out to spaceship, that was my push to test spaceship two months ago. 1 sale with them in 2 months with 200 listed ( still emerging tech related)

kool1 · Apr 3, 2026

Thank you for sharing.

In such a competitive market, sharing certain details can be counterproductive. So, much appreciated.

I have been with Sedo for well over 20 years, but just moved out 75% of my domains after they refuse to add 2fa, a huge risk, especially if using fast transfer/MLS. After recently selling multiple names that had Sedo DNS, and sold at different venues, and less than adequate customer service with unresponsive buyers.

GL

AbdulBasit.com · Apr 4, 2026

kool1 said:
Thank you for sharing.

In such a competitive market, sharing certain details can be counterproductive. So, much appreciated.

I have been with Sedo for well over 20 years, but just moved out 75% of my domains after they refuse to add 2fa, a huge risk, especially if using fast transfer/MLS. After recently selling multiple names that had Sedo DNS, and sold at different venues, and less than adequate customer service with unresponsive buyers.

GL

Thanks for sharing your experience.
Yeah, not having 2FA at Sedo is risky especially when MLS is enabled.

Pairadice · Apr 5, 2026

Namebio
"It's painfully obvious that a 50% drop in sales to save 15-20% on commission isn't a winning move."

if afternic network alone isn’t generating any sales, then what have they done for tens of thousands or even hundreds of thousands of dollars of commissions if their network did nothing to produce a sale other than have a cool logo and possible brand recognition. it may not be a 50% drop in sales if you are still using data from 2-3 years ago, data should be in real time since everything in domains changes on a dime. if you are using daddy landers and go on a slump for 3-4 months possibly it’s more due to people visiting landers not purchasing than that godaddy somehow generates sales by having a better logo than others. the only thing purchased for hundred of thousands of dollars in commissions is possibly the buyers feel safer buying there. is that worth 10000-15000 dollars out of your pocket per sale? assuming you sell a domain for 100k.. would the sale have happened without godaddy, it’s unclear. but if the answer was no, since the person it turns out was going to buy anyway, then you’ve wasted that cash for nothing. the only way it’s worth 15-25% is if the buyer originated from godaddy/afternic site or an email generated by them…

hasann · Apr 7, 2026

If MyBestFriends.com sold for $18,500 then what's wrong with PublicFriends.com? Haven’t any offer yet.

AbdulBasit.com · Apr 7, 2026

hasann said:
If MyBestFriends.com sold for $18,500 then what's wrong with PublicFriends.com? Haven’t any offer yet.

Because PublicFriends.com is worthless domain.

hasann · Apr 7, 2026

AbdulBasit.com said:
Because PublicFriends.com is worthless domain.

Almost every domain is worthless until it’s sold.

AbdulBasit.com · Apr 7, 2026

hasann said:
Almost every domain is worthless until it’s sold.

That's nonsensical thought. You need to learn a lot.
Good luck!

alop · Apr 7, 2026

AbdulBasit.com said:
That's nonsensical thought. You need to learn a lot.
Good luck!

thank you from dropping your knowledge on knas

Bname.com · Apr 7, 2026

Will simply removing the domain name from the AF and SEDO markets have any impact on sales?
I think it's not necessary to take them down even if we don't use their DNS.
You could set the price higher.
Then only accept a fixed price for direct purchase.

AbdulBasit.com · Apr 7, 2026

Bname.com said:
Will simply removing the domain name from the AF and SEDO markets have any impact on sales?
I think it's not necessary to take them down even if we don't use their DNS.
You could set the price higher.
Then only accept a fixed price for direct purchase.

Thanks for your comment and suggestion. However, I'm never interested in paying any extortion money to any company just for not using their nameservers and to have sale through them.

JB Lions · Apr 7, 2026

boker said:
I like it when you quote them like that, it's like if they say it, it most be 100% right. They are some nice guys with 70k domains. Probably hugedomains, swetha, the guys with big portfolio using efty and others didn't hear them, otherwise they would have listened. I wish it was universally true, but it doesn't tranalate to everybody. For me, with around 600, I listed all my domains with afternic (I had only a quarter with them until then), from the beginning of december to see if it works, out of 7 sales, none has came from afternic/godaddy. I started using spacehip around 2 months ago and I've sold thru them. In 1 year from now I could sell 10 more at afternic or 0, that will not prove their theory or not. With the same domains, you can have 0 sales in one year and 5 in two months, using the same landers, that means nothing, it's just timming. Godaddy ads some sales, if you list with them, exactly like you could loose some if you don't list with sedo, spaceship, atom and others in the same time. When dan was alive this godaddy advertising wasn't working, because everybody was using dan and they made sales, no matter if they had a network or not, godaddy had to kill it to prove that it's 'painfully obvious' that we can't survive without godaddy.

Basically, what I'm saying and let me rephrase it a bit.

Whatever you're doing right now and let's saying you're getting the best sales ever.

You will get more sales by
making sure your name is in the reg path somehow, could be thru Afternic, Sedo, some other place? If someone types in a domain they have in mind at the registrar and they see this domain for sale for $$$$, that's a chance at a sale. They can click the buy button right now, sale done.

Price domains with lease to own enabled. I tried this for the first time at Dan, game changer. You might get a straight up full sale, or a lease to own. People make payments on lots of things, homes, cars, even much cheaper stuff. And they make payments on domains as well.

Just those 2 simple moves or even one of them will get you more sales.

freety85 · Apr 9, 2026

I was personally waiting this post a lot. Thank you @AbdulBasit.com for sharing it with such details. I had a feeling this will be a community favorite

Some incredible sales there congrats. My conclusion is the following: for many of us Afternic is still the backbone in terms of sales, one must need to have really high quality names to be able to survive solely on Namepros landers. I must admit Namepros team is doing some extraordinary stuff with the landers lately, some of them are really beautiful. So it is a great option to handle your leads. I am also brainstorming a lot what would be the best setup for my porfolio, but at the end of the day Godaddy got this figured with the 25%-30% penalty commission when the lander is not pointing to them. Many corporate buyers simply search at registrars and have the credit card ready, but they hate frictions to go through unknown channels to hunt down domains. So for me Afternic is still a must have. The objective is to figure out how to channel them to alternate landers or checkout channels, which is already very difficult when usually only 35-40% of the buyers approach via landers. Other option is to add + 15-25% on names at AF, but again this is another friction that might confuse buyers. Please keep sharing those awesome sales, we learn a lot from them.

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