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Niche collectible toy website - discontinued/vaulted

NameSilo
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GreenGambler

I Collect SilverVIP Member
Impact
194
Hello everyone,

I am a toy collector, somewhat, and started collecting Fugglers when they came out. I didn't see a fan site, so I registered the domain name in my signature link and built a website.

I lost motivation and stopped updating the website a little over a year ago. I decided to sell it and reached out to the manufacturer. I actually had a good relationship with them, they sent me free toys and praised my website. I offered to sell the domain name and website to them last week, but they informed me that the product has been discontinued and they won't have a need for it. They thanked me for the work I put into it and wished me well.

So now I guess I'm going to list the site for sale on eBay or NamePros or somewhere else, haven't decided yet, but I'm not sure how much to ask.

What do you think?

1. Origin: I created it.
2. Industry: Toys / Collectibles
3. Target Demographic: Kids and toy collectors
4. Estimated Resale Value: $1,000?
5. Age: 2.5 years
6a. Traffic: 1/1/2019-12/31/2020: 67K users / 107K sessions / 49% Bounce / 2m56s duration
6b. Traffic: Last calendar year: 35K users / 52K Sessions / 48% Bounce / 3m duration
6c. Traffic: Last 90 days: 7.2K users / 9.4K sessions / 485 Bounce / 3m37s duration
7. Subscriber Quantity: 0
8. Stats: ask me
9. Revenue: ebay ads, probably not very well placed..
9. Revenue:
ebay 1/1/2020-12/31/2020: 2,209 Clicks / 123 Actions / $92 Payouts / $2,502 Sale Amount / 5.57% Conversion Rate / $0.04 EPC
10a. Assets: I do have a small collection of Fugglers, about 50, that I would be willing to include.. for about $1,000 extra... but I would have to verify my inventory and value.
10b. Assets: Instagram account @Fugglife, only 349 followers.. But I don't know if that's something that can be transfered??
11. Competitors: none
12. Domain: FuggLife.com
13. Other Reviews: Everyone loves the site. All of the collector Facebook groups link to it often for the list of Fugglers. I often get emails from customers who think I am the manufacturer.
14. Alexa Score:
15. Content Quantity and Quality:
All original content, except most of the photos, those come from the Fuggler product pages. The list of available Fugglers needs to be updated, there have been about 20 more added since I last updated it.
 
Last edited:
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The views expressed on this page by users and staff are their own, not those of NamePros.
That's about what I thought. A little too niche. lol

Maybe I'll put it on eBay starting at a buck and see what happens. 😉
 
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I still want/need to sell this site.. Just haven't listed it anywhere.. LOL I get tons of email from fans wanting me to update it.
 
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