I love it instantly (I just interrupted writing another reply just to see what others are saying. At the time of composing this, there are no appraisals yet.
The next reply with our avatar (if any) will be from other members of our team, but from me technophobic would score 6/10 and I value it at +/- $900-1,200.
Of course, should a company have a great idea, product or service that would make this great name reach its great potential, they might bid all the way to low or mid $xx,xxx.