news U.S. digital advertising surpasses $100 billion for the first time ever

Promising to see overall, but I wonder how much of the commanding mobile revenue is app based and how much is browser based? Sometimes the outlook for domains vs apps scares me a little.

Also, I don't see how Facebook and other social media platforms can be stopped from taking the lions share of everything. It's all went their way lately with mobile devices taking over and everything being dumbed down for phones. No need for a vast internet when you have your Facebook and Instagram and Twitter apps. That's all many people care about.

I wonder how much of those funds are wasted where people purposely swear off a product because of the invasive advertising.

I know that with my children I make it a point to show them how we are being directed in advertising. Then I show them how to make the decision based on the merit or value of the product instead of the advertising.

Also with the fighting of ad blockers and ad blocker blockers, I know some of them are loading ads in the background to trick the website into thinking the ads are being viewed which is a 100% loss to the advertiser.

I bet almost half those funds are simply wasted.