I really want to like this one and say it falls into the general brandables market prices ---- But, here is where I am hanging up.
If you, me, my grandmother in Costa Rica, someone on Russia, and another person in Iran all hear an ad for this business on the radio - what are the chances we can all remember and easily spell it, to type in the browser, when get home?
Your best bet may be to submit it one of the brandable markets - some will review/appraise it free and if they accept it it would be somewhere in the 2k range - but that is a big IF as I am not sure it will be accepted.
Worth a try and update of you do submit, fingers are crossed for you, best of luck.