Domains are an integral part of this branding process. A bad domain can destroy any momentum that a marketing investment can create.
Most startups can’t afford to acquire the perfect domain when they first get started.
A domain acquisition strategy should be included as part of the company’s growth strategy and marketing plan.
The perfect domain will create a competitive advantage by supercharging any marketing campaign and effortlessly communicating the brand message.
Startups can get away without the acquiring the perfect domain for a while however when they are ready to move to a leadership position it is a must.
Premium domains increase in value and have a very robust marketplace. Brands can sell off domains they no longer need or if things don’t work out. With the global demand increasing and a finite supply of quality domains available the prices will continue to go up.
Read MoreMost startups seem to make the crucial mistake of not outlining early on their domain acquisition strategy...
