Great branding is often unappreciated because the simplicity and power seem obvious when looking in hindsight.
The role of the domain should be to reinforce the brand message in an effortless manner. It should almost go unnoticed because of how it blends and interacts with the brand message.
Premium domains that elevate and reinforce great brands will be even more sought after while the supply is still limited based on how we process language.
Read MorePremium domains are the new real estate and are becoming more important that a company’s physical address...
