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question Traffic Sources

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LoneDeranger

Established Member
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Hi,

I opened a new website, with a never-registered-before domain name. I wasn't advertised it at all, but i'm getting unknown traffic reports from google analytics (average of 20-40 entraces a day). I was wondering if you could tell what are real and what are not, and in general - how to analyze those statistics Analytics provide you about the traffic?


Thanks in advance!
 
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First go to Acquisition (left side menu) and look at the traffic sources. That will tell you if it's search, direct or referral traffic. Then you can drill down and see what it is and where it's coming from.
If you see weird stuff in there (like "buttons for website"), especially under referrals that's referrer spam or ghost referrer spam. Harmless, but skews your analytics unless you filter it out.
 
Last edited:
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First go to Acquisition (left side menu) and look at the traffic sources. That will tell you if it's search, direct or referral traffic. Then you can drill down and see what it is and where it's coming from.
If you see weird stuff in there (like "buttons for website"), especially under referrals that's referrer spam or ghost referrer spam. Harmless, but skews your analytics unless you filter it out.

Hi enlytend,

I was pretty suspicious about the traffic, as it seemed to be like spam.
How would you recommend me to take care of the spam traffic?

Thanks for the help!
 
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Referrer spam is a total pain in the a**! You can attempt to filter it out of analytics (lots of online "how to's" on this). If they're real spam bots, you can block them at your web server with .htaccess, but ghost referrer spam (google it) doesn't even hit your web site (they send the data directly to Google Analytics), so there's no real way to get rid of it, filtering is your only option.

BTW, you probably don't want to visit their URL's - malware risk.
 
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