Whether the apology was sincere or not, the multiple name changes over the course of two days make it impossible to take Brandroot seriously as a business.
As they say, the cover-up is sometimes worse than the crime.
If you are not willing to stand behind your words, then your words are worthless.
I wonder if "brandrooted" could ever catch on as a term referring to a situation where a company sabotages themselves with ill-advised posts online that insult their customer base.
In the future, consider including an expiration date with your quotes.
"This quote is valid for X days after the date of this message."
If they do not respond within that time, consider it dead and walk away.
If they came back at future date and want to continue, approach it as a new...
CafeSki would be a great name for an online destination / community for skiers to find:
- Reviews of resorts, trails, and equipment
- Articles featuring tips and how-to advice on technique
- Interviews with professional skiers, proprietors of resorts and lodges, etc.
- Message board forum
-...
Two username changes, two profile photo changes, one removal of his Brandroot Staff banner, multiple insults aimed at his client base, and one company definitively brandrooted by its founder and CEO.
The very simplified answer to this is that with many names that are not inherently unique, there can be multiple brands that use the name in different fields without interfering with each other.
For example, there can be a Smith Accounting and Smith Exterminating or Mercury Messengers and...
I do not mean this to be insulting but if $3 is a "painful" expense for your budget, then you should not be pursuing a speculative business venture.
Furthermore, if you lack even a minimal understanding of the trademark issues that could arise in relation to the purchase of domain names, then...
No they didn't.
At least not according to RaiderGirl's description. She quoted a price and the potential buyer replied that they were "interested" but they needed to vet her.
This does not sound like they agreed to the quoted price, that it was a done deal, and that they are not standing up...
If the other party's trademark is still in the application process, one step that you can take is to oppose the approval of their registration. Make it known to the trademark examiner that you have a venture using that name which was in existence prior to the pending application. If their...
While there are many trademark questions that can be answered with common sense or a basic understanding of the issue at hand, I think pursuing something related to an abandoned trademark is definitely something that should be done in consultation with an attorney.
Abandoned as a registered...
HerAll.com would be a great name for a site that promotes the empowerment of young girls in regard to self-esteem, success in school and a healthy approach to body image.
"She can be her all."