But it’s not only your family name it’s a .com and it could mean something else in other languages or could be a brand. It’s business you must offer money and buy it.
Although William Shakespeare wrote that "a rose by any other name would smell as sweet", it wouldn't be a good idea for a new online flower delivery service to call itself Rancid-Thorns.com.
Names matter in business: picking a good one is vital for new companies that want to stand out from the...