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I am currently using SEOmoz tool bar for checking websites PR and DA. There are different SEO tool perfect for keywords rank checker and just for checking PR and DA.
SEO is best help for increasing website traffic if you have particular game which has many users maybe that game is really popular and there might be something unique why users like to be a member.
If you aim to increase website traffic and keywords ranking in not so expensive marketing strategy, SEO is the best internet marketing following the basic methods given above might help.
New website need proper on page and off page optimization, you can do it your self if you have knowledge but since you don't have any idea let SEO professional do it for you in just 4 weeks to 2 months you notice ranking changes for good.
You may read updates about disavow links tool and how to use it on top SEO blogs such as searchengineland, searenginewatch of course on googlewebmastercentral.
Link Building is helpful for generating website traffic. It is important now a days to build quality links from relevant websites. Link building methods that I used are the following:
Press Release Submission
Social Bookmarking
Forum Posting and
Guest Blogging
Images in a website or in a blog post is a good idea to make it look more enticing as well as flash movies. However it is hard to optimize a website with flash movies cause Google spiders hardly understands it, spiders can't index flash movies as they only read simple/plain text.
It is very important to optimize your site first for local search as local link building can help business build local presence as local searches converts well. Then you may go global since local and global searches is relevant to make your business more visible to search engines and target users.
We can never get PR instantaneously, doing SEO requires patience and effort. Continue building quality links and simply follow Google guidelines to prevent being hit by all Google Algorithm changes such as Penguin and Panda.