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I was speaking with @DomainGraduate over the weekend and this morning about the topic of retargeting. We have people coming to our SSL landers and that network is going to get pretty big in relatively short order. To maximize sales conversions for sellers, we also want to be able to remind prospective buyers that a domain they checked out recently is still for sale.
In researching retargeting, the options within Google, their solutions seems pretty locked down on the creatives. However, within Facebook I routinely see exact items I checked on Amazon being once again served up for consideration. So, clearly it is possible to do specific re-targeting. If there are some experts out there that can shed some light on this topic, please share or PM me for a contract project to help us figure this out!
The alternative would be to create a smart advertising network and get direct publishing partners to deploy our Smart Ads and pay them enough for ad performance to keep them engaged long enough for an independent ad network to gain critical mass. That particular scenario is more than I want to take on right now but it was the reason for securing the domain name "TargetedNetworks.com" a while back.
In researching retargeting, the options within Google, their solutions seems pretty locked down on the creatives. However, within Facebook I routinely see exact items I checked on Amazon being once again served up for consideration. So, clearly it is possible to do specific re-targeting. If there are some experts out there that can shed some light on this topic, please share or PM me for a contract project to help us figure this out!
The alternative would be to create a smart advertising network and get direct publishing partners to deploy our Smart Ads and pay them enough for ad performance to keep them engaged long enough for an independent ad network to gain critical mass. That particular scenario is more than I want to take on right now but it was the reason for securing the domain name "TargetedNetworks.com" a while back.