domain 1stRefinance.com

[ThatNameGuy]

Does 1stRefinance sound a little like the name of a bank? I was attracted to it for the following reasons;

1. I was searching for a .com to compliment my finance consulting names, and it just had a pretty good look and feel.
and
2. With 13 Trillion dollars in mortgage debt, 1 Trillion dollars in Student Loan Debt, and 1.2 Trillion in auto loan debt, no wonder as much as 2 Trillion dollars in debt is eligible to be refinanced at any given time.
and
3. Namebio, that I learned about from NamePros members has 81 "refinance" sales with the "average sale" being 11.1K, and the range being from $101 for refinancehome.org to "yes beieve it" $706,000 for Refinace.com
and
4. Finally, I actually like the name 1stRefinance as a name for a business better than just Refinance. To each his own of course. How would some of the NamePros amateur appraisers value this .com?

I would appreciate any serious valuation based on the information provided. Thanks

 

[Arpit131]

Lesson number 1: A combination of letters and numbers is never a good choice unless something exclusively good.

In this case, the way you should proceed to check the value is by putting 1st in the Namebio search instead of refinance, since 1st word is the defining one.
At the same time, I am amazed to see that there have actually been sales with 1st in the keyword, which otherwise I would consider not a good combination.

I think personally, this is a hard sell. It at all, xxx for this one.
However, the CPC according to valuate.com is $17 which is pretty high.
Also, awaiting for comments from other members regarding this one.

 

[ThatNameGuy]

Lesson number 1: A combination of letters and numbers is never a good choice unless something exclusively good.

In this case, the way you should proceed to check the value is by putting 1st in the Namebio search instead of refinance, since 1st word is the defining one.
At the same time, I am amazed to see that there have actually been sales with 1st in the keyword, which otherwise I would consider not a good combination.

I think personally, this is a hard sell. It at all, xxx for this one.
However, the CPC according to valuate.com is $17 which is pretty high.
Also, awaiting for comments from other members regarding this one.

Arpit...thanks for your input. But, I've been taught to NEVER say NEVER. However, you did qualify that by saying, "unless something exclusively good" Ever heard of 1ST National Bank? 1ST Financial Corporation,
1ST Advantage? 1ST Realty? and the list goes on. Maybe you're not in the US, but I've done business with dozens of institutions worth hundreds of millions of dollars whose name starts with 1ST. Now you've heard of 1ST Refinance, which is a "good" name for an industry that does literally Billions of refinancing deals every year.

btw, I'd already checked Namebio for names with 1ST as the first part of the name, as well as doing research with names that have "Refinance" as part of their name. You may have missed, but this is where I picked up the FACT the domain Refinance.com sold for $706,000. Why do you suppose that is?

Finally, you need to go back to Valuate.com aka Estibot aka Epik and a few more, because when I key in
1STRefinance.com their appraisal is $230, not $17. GD's appraisal is $1,431. I hope this doesn't discourage you from appraising, but I hope my response to you is helpful like your response to me. Thanks.

 

[Cruncher]

I like the name, although I'm not educated enough to know if ''1st'' in a domain is a good choice or not.

I myself while looking at dot coms to handreg before christmas, came across what I thought was a good dot com domain.I didn't register it because was wary about it beginning with ''1st''

Funnily enough, I went to register it 2-3 days ago and Bam! Someone else registered it about 3 weeks ago!

So maybe I missed out on an excellent domain name? Who knows?

Hopefully some others will comment on here and advise.

 

[Joe N]

Arpit...thanks for your input. But, I've been taught to NEVER say NEVER. However, you did qualify that by saying, "unless something exclusively good" Ever heard of 1ST National Bank? 1ST Financial Corporation,
1ST Advantage? 1ST Realty? and the list goes on. Maybe you're not in the US, but I've done business with dozens of institutions worth hundreds of millions of dollars whose name starts with 1ST. Now you've heard of 1ST Refinance, which is a "good" name for an industry that does literally Billions of refinancing deals every year.

btw, I'd already checked Namebio for names with 1ST as the first part of the name, as well as doing research with names that have "Refinance" as part of their name. You may have missed, but this is where I picked up the FACT the domain Refinance.com sold for $706,000. Why do you suppose that is?

Finally, you need to go back to Valuate.com aka Estibot aka Epik and a few more, because when I key in
1STRefinance.com their appraisal come is $230, not $17. GD's appraisal is $1,431. I hope this doesn't discourage you from appraising, but I hope my response to you is helpful like your response to me. Thanks.

Hey Rich!

I like the name, but I think I would like it more if the "1st" were spelled out as a word. That seems to be how First National and First Financial brand themselves with their domain names as well.

It's a great sounding brand, and a great industry. Like many brand names, I think the big concerns are:

• hold time (how long until a new bank comes along and wants this name?)
• how do you actively find a buyer, if you were inclined to do that?
• how many other potential variations or similar alternatives exist that could also be appealing?

I also like the XXX valuation, since I could see it being appealing to some existing financial institutions if the price is right.

As for the $17 mentioned by @Arpit131, he was talking about the "cost per click" value of the name. As in, how much does a company have to pay each time their ad is clicked if they advertise under those keywords. The CPC value is very high in this case since even one new customer can result in thousands of dollars in earnings.