James Iles

Domain Data: 6 Funded Startups That Upgraded Their Domains Recently

By James Iles, Oct 12, 2017
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  2. James Iles

    James Iles NamePros Writer PRO Gold Account VIP Trusted Blogger

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    In previous editions of Domain Data, we have given you some extremely valuable data about the type of domain names that startups buy, which domain extensions are most popular and more. Today, we wanted to bring you something slightly different. Here, we will be profiling seven recently funded startups that have upgraded their domain names within the past year or so.

    The data from this article was produced thanks to Crunchbase Pro and DomainIQ. - Tulip Retail

    Founded in 2013, Tulip Retail is a cloud-based retail platform created by Canadian entrepreneur Ali Asaria. Since 2013, the company has raised over $51 million in funding including a gigantic $40 million funding round in August 2017.

    Originally based on, the company acquired the domain from former @DomainSherpa publisher @Michael Cyger, with the WHOIS listing changing in August 2017. There are no indications as to the price that Tulip paid to acquire, but based on similar sales, it could be well into the six-figure range. - Cover

    The term “Cover” could be synonymous with insurance, with many different insurance companies using the term. One company that took the step to acquire is California-based app creator Cover. This business uses a mobile application to allow its users to ensure anything, simply by taking a picture of it.

    In August 2017, Elliot Silver noticed that Cover had upgraded from to The premium one-word domain was previously owned by Digimedia, a company that owns a portfolio full of incredible brand names such as, and The sales price for is unknown, but the transfer looks to have taken place just a month or so after Cover announced the completion of an $8 million series A funding round. - Discord

    Discord encourages its users to ditch Skype in favour of its all-in-one voice and text chat app for gamers. With over nine million daily users and over two hundred million messages sent per day, the app has gained popularity in the gaming community. The company is popular with investors too, since Discord has raised a total of $79.3 million including a $50 million venture funding round in June 2017.

    The team at Discord initially used the domain, but it looks like the company decided to buy earlier this year. - ShapeShift

    Recently, we brought you the news that cryptocurrency exchange ShapeShift had finally acquired from a Californian pilates studio. Before switching to, the digital asset exchange had been using

    According to ShapeShift CEO, Erik Voorhees, the company paid around $25,000 to acquire this domain. Since 2014, ShapeShift has raised close to $13 million in funding including a $10.4 million series A round in March 2017. - Nio

    Founded in 2014 as NextEV, Chinese car company Nio has designed an electric vehicle that will allegedly re-define the user-experience, and deliver enjoyment beyond expectation. Nio is backed with a total of $1.1 billion in funding, including venture funding from Baidu and Tencent.

    According to WHOIS history, Nio purchased in October 2016, possibly through Afternic. was used by NIO Designs until it was acquired in 2016, around the same time that the company bought It’s interesting to note that Nio decided to host their main website on rather than - Measure

    The final company on our list upgraded from a .AERO domain to a .COM. Drone service company Measure was founded in 2014 and quickly raised $500,000 in seed funding before going on to raise more than $20 million to date.

    Measure started life on the domain and stayed with that name until April 2017 when the company purchased from a company called Remote Measurement Systems that had recently closed down. Measure have now fully moved to, although the company’s Crunchbase profile still shows as their domain.
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  5. James Iles

    About The Author — James Iles

    Writer for, domain name investor and broker. For all inquiries relating to stories and interviews, please email: [email protected]

    This is James Iles's 455th blog post on NamePros. View all blog posts

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  6. Comments (3)


    DOMAIN ILLUMINATI Owner of ▲ the most expensive domain of all time. Gold Account

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    Thanks for these informations.
    I am sure the day will come on which "upgrade" (referring to domains) will mean a switch to a .top domain.
  8. kandyan

    kandyan Established Member

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  9. Bros

    Bros Active Member VIP

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    Massive congrats to Michael, that must have been a really nice sale!
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