OK, here is the thing. On face value it hits the right buttons and profile as outlined by the experts - in many posts here and offsite, all over the web of advice.
So, fundamentally it should be a good name.
1st big thing. You have to find a customer in Atlanta, GA (unless there is another one you target). OK, not a bad size city - still positive.
2. You have to find a person/business that is in the Doughnut business or is it Donut business?
3 is it a proper spell, or a mis-spell, if both are correct is that a branding issue? Particularly because you have to be in Atlanta and in the Biz - could be a prob?
4. and this is completely personal, I cant sell a GEO to save my bum. I have several great ones (I think) - an Atlanta +KW {wont list to hijack your thread} that I have sat on for years - only keep it because it trickles a little parking rev.
Hope that helps and again it only my opinion,
Brian