Although I do agree that the design may be pushing people away, I think the real issue is where the views are coming from. Im guessing that half the views have come from curious forum people such as people from namepros just checking out the competition or browsing to see your quality of work. So to resolve this issue I bit of advertising my help, but advertising in the right place. A local newspaper is sometimes a good start, cheap and effective. Then when people are looking at the advert they think "yeah I need that" check your site and make a purchase.