What Am I Doing Wrong?

[GambleDomains]

So, I've been domaining for a couple of months now, I have a small portfolio of around 20 names, half of which I know are pretty naff but the other half I think have value (and others on here think they have some value too) so I've been focusing on contacting end users for these 10 or so.

I have sent A LOT of emails to relevant parties, all found using the usual techniques (google/bing, paid advertising, keywords, similar domain names etc) and to be honest I've barely had a reply - a couple of thanks but no thanks...

Now I know this is a tough business and it takes a lot of patience - I'm not expecting to make regular sales worth £**** plus but even just a couple of low £*** would do me well right now. Looking on here at the names people have recently sold and for how much I can't help thinking that some pretty average names are making a fair amount of profit and I have a few names that I think are on the same level or even of a better standard but I'm just not getting anyway! What am I doing wrong?

Here's an example of the type of email I'm sending to end users - some pointers or suggestions would be extremely welcome right now! Am I contacting the right people? is my pitch to much/to little? Am I just being impatient?...

Hi there,

My name is Gavin and I am the owner of the domain name insertdomainhere.com which I am making available for sale.

I am in the process of contacting prospective buyers, of which you are one.

This two word .com domain is a short, memorable and marketable domain name, workable with a variety of business possibilities and could help redirect search engine traffic to your site or of course be developed into a site in its own right.

If you are interested in this domain please contact me asap, if I do not hear from you I will move on to the next prospective buyer.

Thanks so much for your time.

Gavin Gamble
Postal Address

EMAIL ADDRESS
Telephone Number


PS. All of my names are listed on godaddy, Sedo and afternic as 'make offer'. Zero interest.

 

[forge]

issue with email is:

if I do not hear from you I will move on to the next prospective buyer.

that means you are spamming, because you did not "selectively" choose this domain for this specific potential.

I'm late in the game here, but absolutely agree with this.

Horribly bad thing to put in any solicitation email. Approaches being some sort of veiled threat, and at best it's simply a tacky statement.

 

[dream_d]

Lovely thread this is,enjoyed reading all posts,thanks.

 

[DnEbook]

Consider asking to correspond with the marketing manger, good luck

 

[DU]

The big things you are doing wrong is looking to people at namepros for the amswers in a generic way, imho, and being unreasonably impatient.
There's a huge thread on end user emails you should look at that has hundreds of posts on emails.

You have to try different things and find your own way. No one here does the same thing and even the ones that do get different results. The successful people all have one thing in common - they have goals, targets, and a methodology. Your goals, targets, and methodologies will be different to everyone elses.

If your patience (or lack thereof) is due to a need for cash flow, I strongly suggest you look somewhere else for that. Domain selling is not a good cash flow business.

 

[William V]

Just to throw in my .02..

Selling is a numbers game. Did you send 20 emails, 200 emails or 2000 emails? How many times did you try to connect with the businesses who did not answer your first attempt? It takes about 7 attempts on average to actually get through to a decision maker.

You can tweak around the edges of your email and it will help for sure. But at the end of the day, the most important part of selling is finding interested people to sell to.

 

[dream_d]

DU....which thread you refer to?

There's a huge thread on end user emails you should look at that has hundreds of posts on emails.

 

[buyselldoms]

I don't think emails work.

Focus on marketplaces, auctions, forums, and for-sale holding pages when you type in the domain.

Most of the time they quite rightly go into the spam folder... most emails I get from my specific whois email are generic emails saying they are sending me a message (like they are doing me a favour!) because I have a similar domain to one they are selling... this is rarely true, they are searching per a keyword with stemming option... and not the genuine "I have the .com/.net are you interested?" approach.

Then there are those who try a little harder to make a sale... telling me how to run my business. Only an independent consultancy can *suggest* what to go for and there is only a point when the potential buyer wants to buy in the first place.

Too much emphasis on if someone is doing well with one domain, they would like to dilute that success by launching a separate domain, and burning their profit with a big purchase? I don't think so. Try selling Apple domains like pear.com and banana.com lol (apologies if the Inc owns them haha)

I don't think it varies whether you are sending someone a domain list or singular, low value or high value. It might be a country-specific thing... but its not the correct thing to do in the UK.

If you really want to "pitch" a domain selling opportunity... get on the phone! Good luck trying to get through to the correct person, a phone number likely in whois.

Take off your domainer hat... be the middleman... buy industry contacts... approach it that way. In these circumstances people might be flattered that this middleman found them worthy of being a buyer and you naturally appear less desperate or spammy as its in the third person perspective. However, generally speaking if someone as an individual needed a domain in their lives or a company needed a domain for a new brand, they would proactively be searching for it. When you search, you discover.