Oh yeah - there really are such - selfproclaimed devotees. We know a number of them. Several millionaires included.
You will find them idling their time away by giving charity or cause-oriented performances designed to get them a local popularity vote by having you pledge YOUR time, donations and/or bucks.
That in turn gets them invited to the 'elite' happenings - all expenses paid - to give witness ....
Been there - done that - but not one of them.
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Don't know about the value of the name - but I would try parking it for a while.