Well on the very basic level it's less than 10 characters. +++good
Three words +decent (fewer words = better)
It has no dashes or digits ++good
It's a .com +++Good
It has real words +Good (bop.com would be better than bpp.com)
It has some established PR. That's real good.
All of this means your domain has some basic reseller value of probably mid $xxx but you could probably get low $xxxx to an end user.