You may be able to sell this name to one of the companies advertising that service, who will have it redirect to their real website.
Those are your end users - you may be able to see a pretty penny if you can get one to bite. If you can get two companies in a bidding war, you could see thousands. If not, you don't have too many other uses for the name, although it could pull in decent revenue as a mini ad site because of the trending key words.
You're going to have to do some work for this sale, i don't think it's a sedo and sit domain. I think you will also get to a point where potential value peaks and starts to decline, so get working!