I am a mere newbie, so I'm completely unqualified to assign a value. I would just say this is a phrase that resonates with a certain baby boomer type and that I myself have probably typed this phrase into a search engine at some point, so don't let it go too cheap.
Other more experienced folks will know better than I, but you could perhaps put up a simple Amazon site with links to southern rock music cd's just to get a handle on the traffic while making a few bucks?