domain SmartFirewall.com - what could be the real end user price of this domain?

[CyberHawk]

Recently dropped at Snapnames. Auction ended at $1261.

Then after a few days the domain is published for sale at Snapnames for $50k.

Could you suggest a reasonable end-user price?

 

[bmugford]

There are only 32 reported "firewall" sales for $26.9k on NameBio.

Most end users use brands.

The upside is limited IMO.

Brad

 

[biggie]

Could you suggest a reasonable end-user price?

Hi

were you bidding in that auction?

imo...

 

[draco]

Looking at it's history, it was for sale for 10,000 GBP for several years and then 18,500 USD. Finally, 1495 USD for about a year before it was finally dropped.

There are several companies, including Norton, offering smart firewalls. Though I'm not sure the term has really caught on. I use Norton and I've always just called it a firewall.

According to GoDaddy appraisal, "Valuable keywords: smart and firewall are high value keywords with an average sale price of $2534 and $1929."

Reasonable, I'd say low to mid $xxxx. $49,995 is more a 'unicorn' price.

 

[CyberHawk]

Hi

were you bidding in that auction?

imo...

Actually I placed an initial bid, just to see what the final bid would be.
The domain itself looks good for security products, though it contains generic words and is not brandable.

 

[CyberHawk]

Looking at it's history, it was for sale for 10,000 GBP for several years and then 18,500 USD. Finally, 1495 USD for about a year before it was finally dropped.

There are several companies, including Norton, offering smart firewalls. Though I'm not sure the term has really caught on. I use Norton and I've always just called it a firewall.

According to GoDaddy appraisal, "Valuable keywords: smart and firewall are high value keywords with an average sale price of $2534 and $1929."

Reasonable, I'd say low to mid $xxxx. $49,995 is more a 'unicorn' price.

Thank you for detailed analysis.
Where do you check the sale prices history?
When I discovered this domain, I did not even knew that this is the established software category name.

 

[draco]

web.archive.org

They keep an archive of websites. If you go through the history, you can see the for sale pages.

 

[Jordon M.]

$50 to $375 = Reseller Value Speculation (NOT an end user speculation)