- Impact
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Smart move ...like itî.top
This special character looks like an upside arrow which directs to the... ...top!
So this domain has highest logic.
This special character is a latin "i" with a so called "circumflex" instead of it’s i - point.
You can most probably also find this special caracter on your (english) smartphone - keyboard by typing & holding the normal "i" - letter (to open the menu and choosing it from it then).
Wikipedia about "circumflex":
https://en.wikipedia.org/wiki/Circumflex