Two years ago, Honda would have considered $2000 a steal for a name representing a multi-million dollar campaign, even it it was only the secondary name to help support "The Power of Dreams." They would have paid much more.
Unfortunately, your friend let the opportunity slip away. Their new slogan with "The" in it is now firmly entrenched in their marketing. To have to go to them now, after two years, puts them in the driver's seat. They've done well without it, so don't expect much, if anything.
Some corps also have long memories; you wouldn't sell to them, so....