It is definitely a poor attempt to associate with a buzzword.
Hopefully to morph the buzzword a bit.
I think cloud is just as suited to computing terminology as it is to, say, a platform for presenting videos/images/documents/audio.
Finding an end-user; a person who has incorporated all their favorite conspiracies for people to research the links, surely many of these sites already exist as blogs with ads getting bigger and bigger?
Maybe?
I think maybe I am addicted to the thrill of the domain hunt...