domain Please Appraise citrine.com

[GordonJC]

This is not particularly developed as a website but traffic is currently at the rate of around 3,000-3,500 per year and is currently used for affiliate jewellery sales.

A Google search for "citrine" ranks top of page 1

citrine.co.uk would also be available for sale if this helps increase the 'bundle' price rather than individual sales.

Many thanks
GJC

 

[Bannen]

Hello Gordon, welcome to Namepros; surprised that this one has been up for appraisal for a whole day and no one's taken the plunge yet!

I'll start it off:

- citrine gets over 22,000 exact monthly searches
- registered in all important extensions
- is part of the string in a few other domain names (citrineDesign, citrineStudio, theCitrineHotel, etc)
- aged since '98

Really nice domain. For possible buyers, first you have all the other extension holders. Second, any gemologist, jewelry store, rock store, rock collector, etc etc would love this as a domain. Third, there are many other uses, such as the Citrine hotel in Bangalor, a few design studios with this name, some vague software with this name, it's also a surname, restaurants with this name, and I'm sure much more.

So you have a lot of end user possibilities, that's the good news. The 'okay' news is that none of them look to be huge moneybags. Not like any of them are a multimillion $ corp and will pay you six figures for this. Of the end users I can see at a quick glance, I think on a slow day your name would sell in the 10 - 15K range; still realistic is in the 20 - 40K range with a very good buyer.

Ideally, a huge corp that really loved this as a brand name would come along and you might talk it into the mid to high xx,xxx range or even up into six figures... but that is wildly optimistic IMO and I think my previous estimates are realistic in today's arena.

Good luck, killer name



P.S. your site comes up bottom of google page 1, for me. For gosh 'sakes, do a little more development, put better info on there and get that site to the first spot. If you're only getting 3K+ uniques per year, on a domain that gets 22K searches per month, then in many many areas your site is not ranking that high in serps. But since you're so close to spot one, anywhere on page 1 or 2 google, that's a powerful start and a little more quality building-out of your site should push you into spot 1, everywhere. Not talking about putting money into major development, about 2 days of work, some good writing of more pages, adding a few pics, making the site look 'real' instead of like an Amazon ad farm, and people will VRRR - visit, remember, return, and recommend to others. If you get it consistently into the number 1 spot, you should easily see 25 - 30K uniques per month. If you have interesting written content, other sites will link to you without your even asking, and you'll get even more. You're missing all that gravy.

 

[enlytend]

Nice name. I play in that sandbox a bit - I'm going to be a little less optimistic than Bannen on a couple of points:

Not likely to sell to a gemologist, rock speciman dealer or collector. Natural citrine (yellow quartz) is very uncommon - what you see for sale as citrine in retail jewelry shops and on Amazon is actually heat-treated amethyst. Gemologists, geologists, collectors and the like tend to be purists .

Existing jewelry sellers will have invested heavily in their brand and aren't likely to change. They may be interested in picking it up as a redirect, but not for 5 figures unless there's strong direct navigation traffic. I don't think stats showing 3-5K/year (even if it's ALL direct navigation) would command that price for that purpose.

A citrine wholesaler/distributor perhaps, possibly a new jewelry business, but I think the best bet for this is as a really nice brand name for some new company - totally unrelated to the generic meaning (and unrelated to the fruit, which carries a tm in that context)

I'd say low xx,xxx if you can find that ideal buyer - best of luck with it!

(btw, I see you at #5 on p2 in Google for citrine - that's USA, personalization turned off.)

 

[Ben42]

This is a category killer. If you need rent money you can quick flip for mid x,xxx, but I highly recommend starting a hunt for end users. Five figure sales are difficult to make, but I recommend using a good broker and I'm sure they could get that in a few months.