It's 2017 not 1995, .org does not mean non profit anymore
Lots of commercial sites run on .org
Basically .com is the premium tld
net/org are the next best two usually
they are worth 10 to 33% of the .com
if you got major money behind you to brand in major media you need the .com
net and org are usually lesser plays
search engine algorithms look for authority on any term
.gov is #1 authority
.org is #2 behind a .gov
.com is #3
So a well done org can out rank a .com for an EMD
You put a retail site on the .com with big money ads
You put info on the org and sell the .com your ads