Need pricing ideas

[Kodeking]

I want to start selling advertising on my site for cash, but don't know what to charge. I was thinking of doing it for 3-10 USD per 1000 impressions. But can decide. Any suggestions are appreciated.

 

[Josh]

What is the genre of your site?

You might want to build a media kit for advertisers to look through to get all the info about your site and get advertising options and prices. If your site is a very general audience, then you'd want to charge less, because the advertiser won't have as good of a chance of getting sales.

But if you have very direct targeted audience, then you could charge 3-10$ CPM.

Also, placement is key. Advertisers won't pay for a banner at the very bottom of a page crammed with a bunch of other banners.

JMHO...

 

[Jeff]

Nice post, Josh!
Thanks and Welcome to Namepros.

 

[Kodeking]

Originally posted by Josh
What is the genre of your site?

You might want to build a media kit for advertisers to look through to get all the info about your site and get advertising options and prices. If your site is a very general audience, then you'd want to charge less, because the advertiser won't have as good of a chance of getting sales.

But if you have very direct targeted audience, then you could charge 3-10$ CPM.

Also, placement is key. Advertisers won't pay for a banner at the very bottom of a page crammed with a bunch of other banners.

JMHO...

Great tips Josh! Going to set that stuff up!

And welcome to NamePros!

 

[Josh]

Thanks. Was refered here by whsox21.

Im liking the forum. Not really understanding the whole NP$ quite yet though

Another suggestion that I have learned from experience is to stay away from advertising sites like CJ.com. Most of them (unless VERY TARGETED traffic) don't pay well at all. Try something like google or something to advertise with. They return very good results in cold hard $$

 

[Sohil]

Originally posted by Josh

Im liking the forum. Not really understanding the whole NP$ quite yet though

Check out this thread. :D http://www.namepros.com/showthread.php?s=&threadid=10

Welcome to NamePros.