I'm hesitant to say, but at first glance it sounds like it COULD be a men for men kind of internet dating service (not that there's anything wrong with that, in fact niche dating sites seem to be very popular).
Also, maybe a GQ/Maxim type portal for metrosexual men.
I could see many different development avenues for this domain.
up to low $xxx undeveloped, much more if you develop it well (take a look at the MySpace deal if you want to know how much people are willing to pay for a young audience, especially a male one).