strategy Logo Design Opinion?

[DomainTom]

Hi NPers!

What do you think about this logo?

Thanks!

FYI - Sorry about the low resolution.

 

[JWS]

I'd avoid Lobster as much as possible, that font was way too popular for about six months in 2011, and is now a symbol of amateur design. Sorry to be harsh! Don't use Lobster! There are many better fonts that can accomplish the same thing.

 

[JWS]

Nothing wrong with a basic logo as long as it's well done. The problem with these logos isn't that they're basic, it's that they need a lot of refinement. "Basic" is actually the best way to differentiate yourself from the majority of 5 minute wordpress sites.

I generally (always) avoid using drop caps to begin two different lines with the same letter. It's impossible to do well. The dropcap gets so large that the entire thing is unevenly weighted. If you lighten the weight of the dropcap, the eye still reads it as a different weight as the rest of the text, because it is. It's also often confusing to many people who don't have English as a first language, and there are many domainers with English as a second language.

Also, kind of a separate issue, but the "Fun Facts" in a circle, with .net outside, will not work well in multiple orientations. Try to find a solution that will work in a horizontal orientation, and can then be stacked to create a vertical lockup. When designing for the web, this is key, because horizontal is often used for desktop views, and vertical logos often used for mobile.

 

[DomainTom]

1) Billion dollar companies that use what you may think of as a "basic logo" (i actually said ultra-) are very much tested and these companies dont need to differentiate themselves from the average 5 min wordpress sites..

2) It doesn't matter how popular the font is. The fact is this F is over worked. It both confusing as a identifiable letter, plus doing double duty for both words.

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I would rather use the first logo but tweak it.

Also remember we are looking at the round one HUGE, the first logo will probably look much better in a typical website left banner.

Good Luck.

 

[DomainTom]

*sigh* To Fiverr I go.

No hard feelings, Johname.

 

[JWS]

Did you do the first one yourself?

 

[DomainTom]

Did you do the first one yourself?

Yeah. I did all.

 

[JWS]

Yeah. I did all.

Nice! I actually like where the first one is headed. The rabbit is recognizable to me, and I can appreciate that the rabbit icon was designed to match the style of the font. It would also stack well to create a vertical logo. That being said, I think the icon and font are just feeling a bit stiff for a couple reasons. For example, the stencil treatment in the text isn't doing much for it, and the stencil keylines will be completely lost at small scale on-screen (including mobile). I think there's a font out there that would suit it better, and in turn, a better treatment that can be applied to the rabbit icon.

 

[Wallnut Host]

Show attachment 34218

The color and the font seems okay for the first logo. I think it's better if you just remove the .net.
But I like the last logo..Seems simple but a great logo.