The only value I see is in the negative range from the possibility of a trademark infringement lawsuit from the Kellogg Company. It's not likely it would be a typo since the "E" and "O" aren't even near each other on the keyboard and it's missing a "g".
It's a name to stay away from unless you don't mind being contacted by their corporate attorneys. The name is available for a reason, TM infringement and it's a poor name IMO. :p