Interesting read- eTV.com going to Auction

[buckshotdots]

Move over IPhone.com here comes eTV.com. The multiple million dollar sale of IPhone.com last week rocked the Apple world. Apple tried to keep it secret that they paid millions for the domain. There are so many people registering IPhone names it is giving Apple and even harder time to police their trademark. Over 4,000 “IPhone” domains have been registered since the IPhone announcement in January. Apple thought IPhone.org would hold them over but then they bent to the demand of the tens of thousands of visitors each day which thought Apple’s IPhone information would be at www.IPhone.com website. It is impossible to launch a brand now days without having the dot com. Apple was forced by all the built in branding of dot com to go buy the generic domain.

Heres the link to finish it... http://blog.domaintools.com/2007/07/etv-dotcom-at-auction/

gary-

 

[Raf]

Thanks for sharing the news, it's interesting how something like a domain can be worth so much these days, especially when it comes to preserving trademarks.

 

[arnold123]

thats really interesting. thanks for sharing