Ideas for software marketing?

[harjos]

I am from Lenvica Computer Solutions Ltd. With years of experience specializing in development of HR software, the Lenvica software portfolio include Attendance Software, Payroll Software, Leave Management, Shift Management, Project Management solutions, developed to solve complex HR software needs of small to large organizations. we have stepped in CRM also. Now, we are concentrating in marketing. Post here ideas for software marketing.

 

[probafix]

Successful software companies manage release cycles, new functionality and distribution channels to maximize revenue and decrease business lulls. Whether your software is for a specific industry or for the general public, increasing awareness of your software increases sales. The marketing goal for software is to create a loyal user base who want to upgrade with each new release and a steady stream of new customers to increase sales and revenue.

 

[robertflorish]

You can Market Your Scripts & Sofware through Scripts Directories. Scriptsdesk is the best scripts directory to submit your scripts and software.. It is a resource web portal.You can submit your free and commercial scripts here in the scripts directory scriptsdesk.You can add your scripts and software freely in the scripts directory scriptsdesk.

It is very easy to reach to the thousands of people with scriptdesk! So Start Submitting your scripts to scriptsdesk.

 

[davidklose13]

So many techniques available for the software marketing but suggest good technique for you than you should try...
1. Continuous Search Engine Optimization
2. Submit your shareware to software download sites and directories
3. Affiliates marketing
4. Pay per Click campaigns
5. Write newsletters and press releases
6. Get involved in online forums and blogs
7. Write and submit articles

 

[neversleep]

you can use blogging, write articles about your software such as benefits they can give to the users, advantages, etc... i think this could attract audience.

 

[nielsencl]

- Start a forum for people that you the kind of software you offer. Help those that use products by your competitors. People will like you and remember you for helping them, and you will learn what problems to avoid in your own products. Get all your employees involved and require them to spend at least 15- 30 minutes of their workday on the forums.

- Provide free or heavily discounted copies of your software to non-profits (NGOs) at sites like TechSoup.org. Most non-profits have people that work at regular companies and this will get your name out in from of larger companies that buy products like yours. Provide free support to non-profits via TechSoup.org.

- Hire a consultant. They can not only give you ideas but also tell you how to make those ideas work. You can learn all about marketing or you can hire professionals that can do the work for you while you concentrate on creating products, improving products, and providing support that is second to none. Your support should be so good that people can't help but to talk about it with others. THAT will be your best marketing tool!

 

[arnoldsmithh]

Try Facebook for marketing.

 

[seriousbizz]

Hello.

Also, consider offering them as shareware with e.g. 30-day Free trial. That could fit well on e.g. Download.com (CNET), HotScripts, etc.

 

[techsniper]

There are countless ways of promotion....you could provide a lite version and let people download it from download repositories...download.com or others...you could also provide full featured version for 3-4 months and issue a free license key by asking users to register with their email id (for follow up emails)..you can also tie up with computer magazines online n offline to include your software or publish a review..

 

[emerald7]

In my opinion, based on the nature of software you intend to market, a unique approach must necessarily apply aside from the general internet marketing strategies because your target market is limited but already highly determinable. Demo version software is also a good alternative aside from free trial versions.

 

[nucleotide]

I am from Lenvica Computer Solutions Ltd. With years of experience specializing in development of HR software, the Lenvica software portfolio include Attendance Software, Payroll Software, Leave Management, Shift Management, Project Management solutions, developed to solve complex HR software needs of small to large organizations. we have stepped in CRM also. Now, we are concentrating in marketing. Post here ideas for software marketing.

To do this you will have to target strategic partners and cultivate their interest in incorporating the software in their business. then referral and testimonials can sell the software down the road.

so, go find the people near you who can accept the negotiation phase and level up with training to use it and then try an implementation and test period where they can give you feedback.Measure results and get testimonials.

then put the videos describing all this on Youtube where potential customers for the software can learn pain free. Then follow up any comments on youtube with sales calls.

 

[jhonybush]

Ideas for software marketing are as bellow :

1. Multiple Releases and Tiered Packages
2. Customer Loyalty
3. Distribution Channels
4. International Markets
5. Trial Versions
6. Magazine Bundling
7. Newsletter