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How to update old blog posts for SEO and higher rankings?

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monceanu

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There are two approaches to updating blog articles, one small and one big. Some bloggers use a light touch and simply update the headline and a few sections. Others go big and actually rewrite the entire post.

Minor Updates/enhancements.
The complete overhaul/rewrite.
We typically take the second approach. Go big and completely overhaul the article.

To take the blog post to the next level, we step back and look at the topic again.

  • Is there new research on this topic?
  • Has our thinking or approach changed?
  • Do we have new examples to include?
  • Which visuals could best support this content?
  • What influencers should we collaborate with?
In the end, some sentences and sections will be kept, but it’s really a rewrite. The process for blogging is similar to that of any new article, from researching the keyphrase research to designing the final image. Here’s what our typical process looks like minute-by-minute.
 
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Hello,

You can edit these blogs, also need to update the outdated information and images.
 
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Thanks for the high quality content. Great learning experience and posts full of value.
What would we do without them @Eric Lyon
Lets shoot for the moon and hit 2 million members 😘
 
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Little duplicate high quality content never hurts
D-
 
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