advice How Social Engagement Benefits Small Businesses

[Eric Lyon]

Online social engagement, in general, created a rift in local businesses by opening the door to global competition from countries with lower overhead costs and economies’. Where a small local business once thrived and only had to worry about big corporations moving in across the street, they now have to worry about competing with online businesses targeting their local market as well.

The flip side of the coin is that it also gave small businesses the ability to do the same thing and tap into the same global markets.

Social campaigns are raved about by a lot of bloggers as being quick solutions to acquiring new customers, however, they are teaching it all wrong.

Social campaigns are a long term brand exposure and consumer relations strategy that does require time. There isn’t really much in the way of immediate results (Besides a few random inquiries), however, the long term gain (when done right) is priceless! If you don’t have time to dedicate to your social campaigns, hire a professional to do it for you...

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[Mister Funsky]

Thanks for the post...this (social media) is by far the weakest link in my marketing chain,