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strategy How and why to purchase a custom domain for your business

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The second you decide on a name for your business, you should purchase the corresponding domain for your website. They are inexpensive, easy to buy and one of the simplest ways to brand your business.
Having a custom domain is one of the simplest and least expensive tools of branding your business. It is a badge of professionalism and says that you want to be taken seriously. When conducting business, the web address thehonestyhour.com carries much more weight than thehonestyhour.blogger.com. You can also configure your domain with an email provider to receive messages at an address like [email protected] rather than [email protected].
Try to keep your domain name short and memorable. Also, be unique—it will make it easier for customers to find you in search engines. And lastly, make sure no one else has trademarked your business name. A good place to start begin your search is the U.S. Patent and Trademark Office, though this should not be the only place you look...
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