Read MoreWhen I visited Hay.com after observing the Whois change, I was taken to a NetNames default landing page. A Whois search on Hay.com shows the registrant email address is @bestseller.com. Best Seller appears to be a clothier or clothing retailer based in Denmark. A subsequent Google search for “best seller” and “hay” led me to a website for a company called Nine United. On its company page, Nine United mentions both the BESTSELLER and HAY brands. This leads me to believe the buyer was related to the HAY brand...
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