Hi folks,
I'm currently working as a mortgage broker in Baltimore. I'm licensed in Maryland, Massachusetts, Virginia, Rhode Island, Delaware, DC, Pennsylvania, and Florida.
I work purely on commission, which means each month I have to run around like a chicken with its head cut off, rounding up potential clients.
Naturally, I'd like to have my "operation" on auto-pilot... and to me this means a steady source of internet leads.
Does anyone have any experience harvesting mortgage leads? What's the best strategy for this, keeping in mind that I only can take clients from 8 states? Adwords? Do you think an affiliate program would be effective? Or is an affiliate program a recipe for fraud/disaster in this situation... I could see how people might take advantage of a $20 per qualified lead program or something like that.... I suppose I could make the restrictions stringent enough that only truly qualified people 'qualify' for the $20.... I really don't know.
So, if anyone has any insights, that would be great. Or, if you live in one of those areas and need to talk about or do a refi/buy/get a line of credit/anything, please let me know, I'll knock money off of closing costs. Or, I suppose I could start an informal affiliate program for referrals...until I could set up an official one.
So, any ideas/tips/hints/flashes of brilliance on harvesting mortgage leads would be fantastic!! Thanks much,
John Holland
I'm currently working as a mortgage broker in Baltimore. I'm licensed in Maryland, Massachusetts, Virginia, Rhode Island, Delaware, DC, Pennsylvania, and Florida.
I work purely on commission, which means each month I have to run around like a chicken with its head cut off, rounding up potential clients.
Naturally, I'd like to have my "operation" on auto-pilot... and to me this means a steady source of internet leads.
Does anyone have any experience harvesting mortgage leads? What's the best strategy for this, keeping in mind that I only can take clients from 8 states? Adwords? Do you think an affiliate program would be effective? Or is an affiliate program a recipe for fraud/disaster in this situation... I could see how people might take advantage of a $20 per qualified lead program or something like that.... I suppose I could make the restrictions stringent enough that only truly qualified people 'qualify' for the $20.... I really don't know.
So, if anyone has any insights, that would be great. Or, if you live in one of those areas and need to talk about or do a refi/buy/get a line of credit/anything, please let me know, I'll knock money off of closing costs. Or, I suppose I could start an informal affiliate program for referrals...until I could set up an official one.
So, any ideas/tips/hints/flashes of brilliance on harvesting mortgage leads would be fantastic!! Thanks much,
John Holland
