With limited sales in this extension, I think only best keywords even stand a chance to sell. f1 merchandise unfortunately, if not one of them. Hence, $0
Not an expert, but I as a F1 fan I do like the domain. However there might be trademark issues with the F1. Pretty much everything related to it is copyrighted.
Racing/Merchandise/shop would be a safer bet. and it's still available.
But as abstractdomainer pointed out the .shop extension doesn't have a whole lot of sales (yet). But I personally do like the .shop extension, mostly for development though.