pros:
- eao are great premium letters
- it is a short domain (4 letters)
- possible end user organization
cons:
- it's not CVCV or VCVC or prounancable
- it's not .com (not necessary a con, but .com is the king right)
- y is the letter that could slow down the value
IMO reg fee to a reseller
$xx to the sky for anyone who shall desperately need the domain.