I like this; like the word 'early' quite well in there. Many other variations are taken - childchoices, youngchoices, etc. Totchoices.com still open, but dumb. The more I checked, the more I liked your choice of 'early'; opens a whole range of uses, and sounds nice.
I think a lot of possibilities if developed, but not very strong - nice, but not strong - as an undeveloped name. I'd appraise:
reseller - anywhere xx but not over.
end user - high xx to low xxx. There are just too many variations on this theme for this name to command a large price in its particular market.
If you develop, might also consider 'early' as applying to young adulthood... site that helps teens fresh out of school to choose next steps in life... secondary ed, possible careers, relationship choices, tips/help with moving out and living on their own, etc. If you develop, there are a lot of ways to go.