discuss Domains: Personal Name or Company for Selling?

[Thasreefa P M]

Hello Domain enthusiasts!
I'm seeking your insights on a crucial decision when it comes to domain selling.Do you think it's better to register and sell domains under your personal name or through a company?
What's your preference and why? Please share your experiences and tips below!
#namepros #domains #domainselling #domainsales

 

[TribeMagnet]

I recommend starting with a brand name (and matching .com, of course) and then getting corporate protection the minute you have a few spare bucks (costs vary per locality but are very reasonable in much of the USA). There are a number of reasons:

• A company looks professional.
  • Who respects some random person? A few people, but unless you're famous, not many.
  • Nobody can tell if you are 1 person or 20.
  • You appear invested in your business.
  • You seem more trustworthy.
• Better accounting and more tax advantages.
• Companies can pay payroll and provide employee benefits.
  • If this becomes a significant or primary income a W-2 is trackable for personal loans.
  • You can give yourself a retirement plan, health insurance, etc.
  • Pay your family for helping out (tax advantage)
• Companies have a separate credit score and can get loans without damaging your score.
• Exit strategy: your "company" is a sellable asset
  • Potential for a bigger payday than portfolio alone since it includes logo, reputation, social media channels, traffic, backlinks, etc.
  • Can be sold if you lose interest or (heaven forbid) become incapacitated
  • Other members/shareholders could have access if you pass away (Again, not an attorney. You have to set it up properly.)

Obligatory disclaimer: Not a tax professional, financial planner, or lawyer. Hypothetical benefits presume USA business.

 

[Thasreefa P M]

Thank you for your valuable insights!

 

[VadimK]

In terms of marketing - it doesn't matter, since the end user could not care less of if you are a person or a company. Meaning you will not sell better because of being a company or just a random guy (the platforms will take care of a security aspect).
From a financial standpoint - company is better, however a specific type for domaining is best is to discuss with a qualified accountant in your country.