Developers/AdSense users...What's the future?

[EbookLover]

Not sure if any of you developers use AdSense to generate income, but if you do, are you aware of the recent changes to AdWords that Google is making?

Basically, they are giving AdWords advertisers the ability to not only choose whether they want their ads to show upon their content network as before, but also to choose which sites they want the ads to appear on that are on the content network. Tis means that unless you have a very popular site, most advetisers will most likely nt want their ads to apprear on your AdSense ad blocks on your site.

Until now, AdSense was one of those programs that when you look back and you did not participate, you wish you had. There is a lot of money being made off adsense by many folks who have mediocre sites. But I am afraid we have reached the end of this goldmine as the market has reached saturation and Google has made the necessary changes to make the advertisers happy and to protect the value of the ads.

Any thoughts? Do you think that this change will have an impact on AdSense profits for the smaller/mediocre sites? I do. But it is hard ot say. the yhave not rolled it out completely yet. Only tesing it and they say they will roll it out to all advertisers in the next couple weeks.

As an advertiser, i love it. As a publisher, I hate it.

Sorry if I posted to the wrong section.

 

[IAmAllanShore]

Current mini-discussion on this in the adsense folder in the "making money" arena, but none-the-less...
(look at all the hyphens!)
I don't think this will be the end-all for adsense sites, but what it will do is allow big-buck advertisers still use content sites without having to have their ads appear on those sites that are much, much more likely to be the source of click-fraud (And we all know what those sites have in common, so to avoid angering anyone, just choose your favorite site type that probably doesn't get legit clicks and insert it here).
Sites like NamePros are THE place to advertise for domain names and domain name services, so they will not only get ads, but a premium for their ads.
This will change things, much like the Adwords changes of recent helped to cripple the "Google-cash" method for some. But the opportunity is still there, and just as Adwords still works well for me despite many objecting otherwise, the point is that you stick around and do your work and all will come out smelling like roses
-Allan

 

[EbookLover]

Yes I see what you mean. However, withthe large advertisers paying more per click, if htey do not show on my sites, then that means I get less money per clcik because the top ads will not be present, only the lower ads that cost MUCH less ot the advertiser.


ANd also, what AdWords changes are you talking about that "cripple" programs like google cash? I was not aware of this. Are you talking about the rule that says you have to display in your text ad that you are an affiliate?


Also, sorry for posting to the wrong section. I did not see the one you mentioned when I quickly looked. Will look harder next time.

 

[IAmAllanShore]

Yes I see what you mean. However, withthe large advertisers paying more per click, if htey do not show on my sites, then that means I get less money per clcik because the top ads will not be present, only the lower ads that cost MUCH less ot the advertiser.

But large advertisers still need huge exposure, so they will most likely keep doing what they're doing now. It's that the smaller advertisers will be brought back into the market with the ability to better target. As in: I know a few firms in my area that used to advertise with Adwords but had such a high % of click fraud that they dropped the content option entirely. Now, since they can choose only to advertise on content sites they trust (instead of the oodles of sites created solely for high RPC), they are likely to re-enter the equation. This raises the revenue for all sites. That is my prediction, of course, but only time will tell.

ANd also, what AdWords changes are you talking about that "cripple" programs like google cash? I was not aware of this. Are you talking about the rule that says you have to display in your text ad that you are an affiliate?

No, they actually got rid of that requirement (The including of "aff." or "affiliate" is no longer) but have limited the number of links to the same store that can appear on the first page results. So if there were originally 10 advertisers that all had affiliate links to Amazon.com (sorry, associate links ) all 10 would have appeared, and the best ad and/or 1st position would get the best results. Now it's changed that only the highest bid per site gets displayed. So if there are still those 10 advertisers for Amazon, even if they are all higher than the first highest Barnes and Noble advertiser, B&N would still appear 2nd and the Amazon bottom 9 won't appear at all. Make sense? It just means you have to target your campaigns better.
-Allan

 

[EbookLover]

But large advertisers still need huge exposure, so they will most likely keep doing what they're doing now. It's that the smaller advertisers will be brought back into the market with the ability to better target. As in: I know a few firms in my area that used to advertise with Adwords but had such a high % of click fraud that they dropped the content option entirely. Now, since they can choose only to advertise on content sites they trust (instead of the oodles of sites created solely for high RPC), they are likely to re-enter the equation. This raises the revenue for all sites. That is my prediction, of course, but only time will tell.




No, they actually got rid of that requirement (The including of "aff." or "affiliate" is no longer) but have limited the number of links to the same store that can appear on the first page results. So if there were originally 10 advertisers that all had affiliate links to Amazon.com (sorry, associate links ) all 10 would have appeared, and the best ad and/or 1st position would get the best results. Now it's changed that only the highest bid per site gets displayed. So if there are still those 10 advertisers for Amazon, even if they are all higher than the first highest Barnes and Noble advertiser, B&N would still appear 2nd and the Amazon bottom 9 won't appear at all. Make sense? It just means you have to target your campaigns better.
-Allan

Yes, I see what you are saying for all of the above. I was not aware of the affiliate ad changes that you stated. Learn something new everyday, i guess.

 

[RJ]

I am an Adwords user, but I only found an option where I can block my ads from showing on a specific site. I would have to first see where the ad was, as really I have no idea what sites my ads are showing on for Adsense. It did not allow me to pick & choose where my ads would show up. Did anyone have a different experience with this new feature?

Seems to me this change was only implemented to calm advertisers that may come across their ads on sites they don't like.