domain Developed website

[mwzd]

Site: Name Critics - Community Based Domain Valuation

Traffic:
month, uniques, pageviews
Jun 2009, 4724, 105297 [1-15 Jun]
May 2009, 9416, 185103
Apr 2009, 7195, 136147
Mar 2009, 8846, 158625
Feb 2009, 6864, 104534
Jan 2009, 6518, 112076
Dec 2008, 5341, 111825

Almost 10k registered members:
Name Critics - Community Based Domain Valuation

890k Alexa, PR1
Google Directory Listed

Site pages indexed:
Google: 887
Yahoo: 799
Altavista: 845
Alltheweb: 845

SE Backlinks:
Google: 8
Yahoo: 1,838
Altavista: 2,500
Alltheweb: 2,490

I'm most interested in the calculation used to arrive at your valuation. Like $x x no. of members + annual revenue * 5, etc. Thanks in advance for your time and effort!

 

[Jeff]

:hi:

Some solid numbers above (ie., uniques, registered members, Alexa, pages indexed / backlinks), IMHO ... what is the prognosis for the next 3 - 6 months (number of uniques trending upward, or staying approx. even/downward); number of active membership / total registered members; and monthly revenue figures from December '08 - present (and forecasted for remainder of '09)? I may have missed this, but how does the site primarily & historically derive its revenue? :gl:

Best regards,
-Jeff

 

[mwzd]

Revenue is via adsense, but its nothing much atm ($6-$10/mo.). Ad Placement definitely needs optimisation, so thats on the agenda. Plus text links could be sold, which they are not atm.

On the other hand there has been zero ad spend, so cost is just hosting, traffic is pure seo / serp based. There have been no 'membership' drives or promos either, these are just on site signups.

Traffic should continue to rise or at least stay where it is with the number of members etc.

 

[Jeff]

Righto, I see the Adsense ... as well as the potential for additional development, advertising/promotion, and expansion of sources for revenues - can we assume here (for our appraisal calculation IOHO's) that the potential valuation range would be for the site "as is" (thus leaving this possibility for expansion, optimization, membership drive, marketings, and additional revenues to the new owners)? :gl:

Thanks again,
-Jeff

 

[mwzd]

Yup, your take on the value given the current figures.

Or even just the calculation you would use for this.

:wave:

 

[Jeff]

The general "calculation" would be more along the lines of established (with the likelihood of increasing) monthly revenues x 2.5 - 3.2+ years, IMHO ... but I don't think that's the case here, given the current Adsense figures and that it's not going to be expanded & further promoted (which may increase revenues) in the near-term, as well as its target audience for most likely resale (being domainers), IMHO. While I think over some of your good foundation figures (as mentioned above; uniques, registered members, Alexa, pages indexed / backlinks), is it agreed that the most likely scenario that you will be offering this domain name to the Reseller market (since it is "Name Critics - Community Based Domain Valuation")? :gl:
That was my last question prior to my humble appraisal, promise ... and look forward to others' thoughts, as well! :lala:

See you in the a.m. for follow-up.
-Jeff

 

[MasterOfMyDomains]

Nice name good numbers,pays decent I wouldnt sell for less than 1000

 

[Jeff]

Sorry for the delay ... solid foundation, a purchaser could take this to the next level with some additional development and promotions, etc. Given its target audience, I'd say Mid $3xx - High $4xx without putting any additional investment in to it prior to sale, IMHO. :gl:

All the best! :talk:
-Jeff

 

[bidawinner]

Revenue is via adsense, but its nothing much atm ($6-$10/mo.).

12 months Max rev..$120

 

[MyTonyTiger]

Wow, I'm not an expert, but I'd say the appraisals above are quite low given the potential. Really, isn't potential what you purchase when you buy a domain? It's a gamble. But with this domain, a LOT of the work has been done for you and the potential has been proven to an extent. I would have expected mid $xxxx.

Of course, the site needs an overhaul, I'd work the ads, and driving the membership up. But it's a great start.

But, I'm pretty new and inexperienced so what do I know?

 

[bidawinner]

Tony "potential" has very little value..

every domain..every website has "potential"
but they buy on results


Most websites runing just ppc advertising as their revenue source sell for between 1 month and 1 years income

It has to be a very high caliber website/business to sell for more than that ..

---------- Post added at 07:16 AM ---------- Previous post was at 06:55 AM ----------

Samit.. where did 10,000 cough "users" come from..the site doesnt rank for any useful terms

Quancast and site Site Profile Search | Compete have absolutely no data because the site has no traffic

 

[MyTonyTiger]

yeah, you are right.

By the way, I hadn't heard of Compete.com. cool site. Thanks.

 

[MasterOfMyDomains]

I thought you were only allowed 2 google adsense ads per webpage?Maybe I am wrong i have to go and see myself i may be missing out.As for traffic a person can buy all the traffic they want,still think its a good name

 

[mwzd]

I'd say Mid $3xx - High $4xx without putting any additional investment in to it prior to sale, IMHO. :gl:

Thanks Jeff, appreciate it, even though its a lot lower than I would assume.

12 months Max rev..$120

Let me know if you find similar sites at the price you're quoting, maybe I should be buying instead of selling :D

I would have expected mid $xxxx.

Thanks Tony, a little higher than I would assume, but interesting to see the differing viewpoints.

Most websites runing just ppc advertising as their revenue source sell for between 1 month and 1 years income

Even domains sell for upto 5 yrs ppc revenue, is this something you've seen commonly?

Samit.. where did 10,000 cough "users" come from..the site doesnt rank for any useful terms

It ranks for terms you wouldnt expect it to, considering there has been no promotion, thats probably what made this grow the way it has.

My traffic logs show traffic from - commercial (.com), network (.net), organizations (.org), Switzerland, Germany, Australia, Ireland, Netherlands, Singapore, Russia, Czech Republic, US educational (.edu), Seychelles, former Soviet Union, information (.info),
Sweden, United Arab Emirates, Mexico, People's Republic of China - which could mean that the rss feeds are being used by other sites.

Quancast and site Site Profile Search | Compete have absolutely no data because the site has no traffic

While we also use metric from quantcast and compete, they are usually limited to reporting US centric data. Its not ideal by a long shot.

I thought you were only allowed 2 google adsense ads per webpage?Maybe I am wrong i have to go and see myself i may be missing out.As for traffic a person can buy all the traffic they want,still think its a good name

https://www.google.com/adsense/support/bin/answer.py?hl=en&answer=9735

 

[bidawinner]

Samit the "problem" is you claim to have 10,000 users.. but searching through it appears to be names "injected" into your database ..not signups

You claim thousands of backlinks ..but using Search Engine Marketing Services - Marketleap: Trust, Search, Succeed we see 99.95% of those backlinks are nothing more than your own and links from Namepros

The site doesnt show up on archive.org

siteanalytics one of the most respected traffic analytics sites ..you dont even appear on that .. if you really had 4,000 - 10,000 monthly uniques your site WOULD show up

The nail in the coffin so to speak is that the site makes 4-$10 a month lol after all those "wonderful" stats ..it maybe makes $10 a month ..you couldnt even give a straight answer on that .

I've been at this a long long time brother ..just calling it as I see it

The only REAL way to calculate this is how much income is it bringing in.. all the other numbers real and imagined are pointless .. what the site brings in is and the bottom line is TOPS it might make $120 a year ..


So put it up for sale so we can see your real stats ..

 

[mwzd]

bidawinner, I'm not the one with the problem tbh. Could you please show me some sites that are sold only at 12x monthly revenue without any consideration for any other fact?

We haven't manipulated any of the quoted data. Nor have we added any users, though I am getting a server check to see how many have valid email IDs. Your claiming that we have in some way is in bad taste and personally offensive by raising a finger at our ethics, something we pride ourselves for.

Marketleap shows almost the same number of backlinks as quoted above - http://bmp.in/images/namecritic.jpg - and i don't know about you but I use my sites to drive traffic to each other, you find that objectionable somehow?

I wouldn't trust any metric provider to be 100% accurate across all sites on the web. Siteanalytics is a Compete service, which is again US centric in focus. Considering that at least 75% of the web traffic today doesnt originate or terminate in the US, its not as big an issue as you make it out to be.

What relevance archive.org has to the value of a website is also beyond me.

As for revenue, its simple enough to bring it up to $100/mo via link sales and non-adsense ads. Will be doing that soon enough.

And going by your thinking sites that are losing money but with 1000s of users are 'worthless' - means that most of the top sites worldwide with break even timelines starting at 2014 to 2020 are worthless?

In fact the last few big company sales like youtube, skype and twitter would then be 'surprising' according to you, since they were all losing money when they were bought out, some still are tbh.

 

[bidawinner]

So the traffic is from your other sites..so the reality is namecritics isnt getting any traffic on it's own... is that right or not.. ?

We don't care how "easy" it is to get the site to $100.. all that matters is what the site IS doing..not what you speculate or not what you can et it to do by sending traffic from other wiebsites to this namecritics


You alrady have adsense all over the site ..how many pages again >? and with so called 10,000 "users" ..and it makes less than $10 a month

You have to decide if you want a real appraisal from an expert or the typical kiss butt appraisals


If it was DOMAIN alone ..it would be worth reg fee

If it were domain alone and it was making $10 a month on "real" typins it would be worth between 3-8 years rev

developed like it is with questionalble traffic I don't think it is worth $40-$60..if the traffic is real AND NOT being directed from your other websites ..then at the very very top you might find someone to give you $360

easy enough to settle this.. lets see your stats... Post your site for sale and lets see the stats

 

[mwzd]

ALL the traffic quoted is NameCritics traffic, as for traffic being 'redirected' - we don't use interstitials or popups or any other 'artificial' traffic inflaters, just backlinks or ads on our network sites, if you don't do that you're missing a bet tbh. In fact 95% of the traffic to this site is via 'direct request'.

To start with the site is not for sale, nor is the domain. My aim of posting this for appraisal was two fold -
1. to see how people calculate site value (I see now it depends on who is posting the domain/site for sale :p)
2. to get a fair inkling on what people see the current value of the site (thanks for all the insights from everyone there).

As for posting stats, here you go, these are the stats from May '09:
http://png.in/images/usagestati.jpg
[some details have been blanked for privacy]

 

[bidawinner]

. In fact 95% of the traffic to this site is via 'direct request'.

See thats the problem .. The site has no traffic other than what is be directed to it...

Ealier in the thread you said

It ranks for terms you wouldnt expect it to, considering there has been no promotion, thats probably what made this grow the way it has.

The reality is it ranks for nothing (nothing sending it any traffic as proved by your stats..appreciate seeing actual stats )..it is getting essentially no traffic from anywhere other than the traffic you are sending to it.. thats where your "direct navigation" is coming from..in one shape or another .

As far as other sites selling for 12x..

Namepros is full of MOSTLY sites selling for less than 12X http://www.namepros.com/established-sites-for-sale/?daysprune=-1&order=desc&sort=replycount


Again the bottom line is the site makes less than $10 a day.. valuation is based on what you are doing for me today ..not "potential" and these run of the mills sites are not bringing in more than 12x ..if that

Yes some sites sell for more some for less but generally 6-12 months ...