Personally like the name, it is cleverly done and eye catching.
I view " Curated by" in the traditional sense, as I have dealt with various types of specialized exhibitions/collections over the years as a potential buyer although most often while researching a subject. ( art displays, books collections, museum exhibits, private collection displays etc).
I recognize today online " Curated by " applies to fashion collections, designers, merchandisers, and the like usually offered for sale.
A possible market for the name may be as a review guide for past, present or upcoming curated collections or as a blog type site in the large fashion marketplace.
Value of the name is IMO difficult to estimate, somewhere in the xxx neighborhood.