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.co .CO Acquired for $109 Million

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Neustar Acquired .CO Registry for $109 Million

STERLING, Va., Mar 20, 2014 (BUSINESS WIRE) — Neustar, Inc. NSR -1.01% , a trusted, neutral provider of real-time information and analytics, today announced it has entered into a definitive agreement to acquire .CO Internet S.A.S. and certain associated assets. .CO Internet is the exclusive operator of the worldwide registry for Internet addresses with the “.co” top-level domain.

Since its global launch in 2010, names under management for .co have grown to more than 1.6 million in over 200 countries and territories worldwide. Neustar has an existing partnership with .CO Internet to provide registry services and infrastructure support for .co extensions, the top-level domain assigned to Colombia.

“The acquisition of .CO Internet is a natural fit for us given our successful partnership over the past four years and our domain name expertise,” said Lisa Hook, president and CEO of Neustar. “By combining .CO Internet’s innovative domain marketing capabilities with Neustar’s distribution network and technical resources, we will be able to broaden our registry services and the .co brand worldwide, while creating shareholder value.”

The acquisition of .CO Internet expands Neustar’s registry services, which maintains the .biz and .us top-level domains and has been selected to provide services for up to 350 new domain extensions as a result of Internet Corporation for Assigned Names and Numbers’ (ICANN) ongoing global domain name expansion.

To provide perspective, .CO Internet exited 2013 with an annual revenue run-rate of $21 million. However, business combination accounting principles require Neustar to adjust the acquired deferred revenue to fair value. This adjustment to fair value often results in a write-down of deferred revenue that will reduce future revenue recognized as the services are performed, typically over a one year period. During 2013, Neustar recorded $4 million in revenue for its role as the back-end provider for .CO Internet, which will be eliminated upon consolidation. In addition, results for the first quarter of 2014 will include pursuit costs associated with this transaction.

The acquisition is subject to standard closing conditions and is expected to close within one month. Following the acquisition, .CO Internet, as a wholly-owned subsidiary of Neustar, will continue to manage the .co domain extensions from its headquarters in Bogota, Colombia.
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
Neustar could certainly learn a thing or two from CoSAS about promoting an extension.
 
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Interesting news. Will be either the beginning or the end of .co depending on what they do with it,.
 
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This value every .co about $50 by investors. Not so bad if you take a longer view on it as the business and the cash cow.
 
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