Character count in access db field

[dzigner]

Hi
I have an access db, with a memo field. When I response.write this field in an asp page, only 255 characters show up. Is there a way that the whole of this field would show up in the asp page?
this field is a longdescription of a product and the code I use is:

<% response.Write rsprodinfo("LongDescription") %>

thanks