It's a decent name to develop, it makes perfect sense as a poll site.
BeerVSBeer.com: "Who is the TRUE King of Beers?"
Then make a competition/game out of it with Rounds.
Round 1: Bud vs Miller / Coors vs Corona
Round 2: Bud vs Coors
etc. It could be neat if you promoted it on Facebook.
Otherwise, a hard sale. Unless you pitch the domain and concept to the enduser and they go for doing it themselves. Then low $xxx