Always hard to say when it comes to brandable domains. I wouldn't say it's pronoucable, or atleast not easily. Although, it is easy to remember so thats a plus. The .NET hurts it, but overall not to bad.
Thanks for opinion! OK, if we just could not pay attentntion to - pronoucable or not.
What about if this domain name would be associated with one of the biggest insurance company in the world: Aviva Group?