I don't care for football so I didn't make that connection when registering this domain.
I registered this for the same reason you would register a L-L-L or N-N-N.com which are rising in value. It's a viable alternative to the LLL or NNN.com.
Granted, I agree LL-L/NN-N domains are more ideal in situations where the one number or letter would make sense being separated from the other two letters or numbers.
For example, I would've taken 3-60.com before I took this, 36-0.com. Why? Because 360 is usually pronounced in two parts, "three-sixty" so it makes good sense to divide the number into two parts, 3-60 for an alternative. 3-60.com (registered since 2000 :zzz

is long gone along with the .net, .org, .eu, .us, and co.uk. So I settled for 36-0.com, the NN-N variant of the name and I'm happy with it.
Furthermore, 360 is a super premium number combination which is extremely popular for branding as a suffix or prefix (Xbox 360, Norton 360, Yahoo 360, or the
name360.com/360
name domain regging trend).
Finally you should consider the rarity factor (and the intrinsic value associated with that) that there are only 1000 N-NN.coms, NN-N.coms, or N-N-N.coms. By simply owning 10 N-NN/NN-N/N-N-N dot coms you control one entire percent of the given market. They are as statistically rare as NNN.coms.
I believe that L-LL/LL-L/N-NN/NN-N domains will eventually be bought out. Dozens of the L-LL/LL-L/N-NN/NN-N already registered point to active websites (not including under construction or parked pages) so there
is end user value too..
Hope this helps you to better understand my purchase decision and how this name has value.

36-0.com